Three Ways to Make Your Business Look Bigger

‍Set your mid-sized business a part from larger rivals

While we’re taught not to judge a book by its cover, the fact is that appearances do make a difference. In the case of your business, how you present yourself can make the difference between getting a sale or being passed over for a more professional, put-together competitor – even if you have superior products or services.

Being a mid-size business is no longer an excuse for having minimal presence in the marketplace. With access to today’s technology capabilities around connectivity and security, growing businesses can stand toe-to-toe with their larger competitors.

Three ways to make your business look bigger than it is

1. Invest in an international toll-free number

Investing in International Toll-Free Service (ITFS) makes it easy and affordable to expand overseas coverage. The service allows you to extend your reach by receiving international calls from multiple countries at no cost to your customers.

Global calls originate from multiple countries and terminate at your U.S.-based telephone equipment. This allows your business to maintain transparent while providing your customers easy access to your staff.

More and more transactions today are conducted online and by mobile apps. While customers value and demand that convenience, there are times when your customers want to speak with you. American Express found that, for more complicated interactions such as payment disputes, 40 percent of customers still prefer talking to a real person. If customers feel they can’t reach out to you to ask questions or resolve issues, that’s a problem.

ITFS helps assure customers that your business, regardless of its size, can address their concerns and is genuinely committed to offering a quality experience. Attentive and personalized service helps build lifelong customers who truly trust your business and want to return.

2. Improving your cybersecurity posture

Cybersecurity remains a critical issue in today’s business world. Research shows that cybercrimes will cost businesses $10.5 trillion by the end of 2024. But while breaches of household brands grab the headlines, cyber criminals are just as likely to pursue growing businesses. In fact, because mid-size companies often lack the expertise to properly mitigate risk and respond to threats, they can be particularly appealing targets of attack. In addition to the financial impact, attacks can have devastating consequences in terms of business reputation and erosion of customer trust that you can’t afford.

Outsourcing your security needs to experts can be a cost-effective option. Third-party security providers can develop solutions that diagnose your vulnerabilities, apply capabilities that fit your particular requirements and keep up with continually evolving threats.

3. Get dedicated business internet

Because even the smallest of service outages can have a significant impact on revenue, using residential or shared Internet connections is a risky proposition.

Dedicated Business Internet service provides a single, reliable and permanent source for Internet connectivity. Why does that matter? Bandwidth. Without a dedicated connection, your data is not prioritized when it hits the information highway – and if traffic’s bad, your data risks getting slowed or compromised.

A Dedicated Business Internet solution also allows you to enhance your e-commerce operations by providing a consistent and secure connection. Fewer delays and crashes, more time for customers to fill up their carts and check out.